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The aim of the course is to acquaint students with entrepreneurship as a phenomenon,  increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry.

The main objectives are as follows:

  • Learn how to prepare a business model canvas and business plan.
  • Know the backstage of the fashion industry.
  • Identify what qualities make a fashion entrepreneur successful.
  • Present a full fashion project to investors and sell a fashion project in creative ways
  • Create a strong, compelling company image.
  • Build the retail system and pricing strategy.
  • Use social media to engage with the customers.
  • Make an attractive website for your business.
  • Understand the trends (social, economic, environmental) influencing fashion industry, with particular emphasis on sustainability and heritage in fashion.

The final grade is composed of two parts:

  1. Group written assignements
  2. Group business model for the new fashion venture
Goście nie mają prawa dostępu do tego kursu. Proszę się zalogować.