Wiki 2

In such a hard pandemic time, our client contacted us to consult the new strategic plan on how to be competitive and survive on the market. The company called "Italiana" is a small restaurant run by a family. Due to the lockdown, their proceeds revenues/income/turnover decreased, which caused an ardent discussion. 

Firstly, we looked at the client behavior. Currently, they are searching search for solutions, which restrains them from going thinking outside the box and this is/could be: products with a longer expiry date, a box diet, meal planning, zero-waste cooking, or order a delivery. We considered which of the above our client can provide. use.

Due to consumer actions, activity, we searched for the best selling dish, which can be easily delivered. It might be all of the positions on the menu. However, "Italiana" has to focus on distinction to survive. That is how pizza boxes come into being. It lets the customer make their own restaurant pizza at home. "Italiana" provides the ingredients and instruction. 

This product does not require significant changes. However, "Italiana" needs to be stocked up with new packages and provide a printer to print the instructions. Putting pizza boxes on the market should take 3 days, but it really depends on the packaging availability of packages. 

To bring carty this idea up,out,  the company should give up on their expensive dishes, which might not be as popular as before. The resulting savings should be enough to finance this product. However, if outside funding is needed, "Italiana" should negotiate the conditions. In a positive variant, the investor could wait till the end of the pandemic to get the profit, which will take at the most 25% of proceeds. the income. The acceptable variant is to share that 25% of proceeds without a grace period. ??? (what do you mean by this?)

Aleksandra Farasiewicz
Marta Adkonis

Well done. Sensible and creative solution.

Study your mistakes.

Mark: 10/10