Wiki 7

We are representing the ozSofra Turkish and Balkan Foodstore. It's a shop with a stores mostly at Bugibba, Malta. The owner has also a factory of natural juices. The thing that makes them different is the way of producing them. Even tho the type of drinks are quite popular and seen everywhere, the quality and taste of theirs provided them strong market position. Juices are made only from fruits and vegetables from local, organic farming. The special process of obtaining the juice cause that their products are even fuller of benefits than the competition's ones.

Customers love it not only because of the taste and quality, but they are connected to the company as it gained their trust by a lot of promotions, social and charity activity. Company especially cares for the local community by providing jobs and supporting environmental protection.

The goal of our team is to develop product so strong, that it can not only help company survive pandemia, but make their position stronger. Although most of products of our shop are original and succesful, the thing that is our hallmark are natural juices, which are made in store.  And that’s why we decided to develop new, special juice called “indestructible shield”- multivitamin juice with day dose of vitamin and unions that can maximise resistance if are taken daily.

We can develop the product really fast, because we already have juice factory, chemical laboratory and we have easilly acces to rest of components because of our connections. It’s gonna take probably less than 2 months to develop it, including all the legal agreements etc.

We have big financial savings, during pandemia we also improved our website, so our products can be shipped worldwide. If, however, the pandemic period extended, which has a large impact on the level of consumption and sales revenues, we are willing to take out a loan, but only from a bank with a favorable offer of repayment of installments.

We focus our marketing on ties with actual clients, word of mouth and social media, so costs of that won’t rise much now.

Our procuct might be a huge success because it is tasty and it also satisfies big group of clients who look for supplements. So it is competitive both on supplements market and natural juices market. It is also compatible with main idea of present marketing- it can really help people. Our product can be even more popular in that difficult time of pandemia- this juice meets one of the most important human needs at that time - supports health.

Jakub Kucharek, Aleksandra Bartkowska, Celina Pawłowska

Good work. :)

Mark: 10/10