Wiki 4

• Which product or products could the company develop or sell that would be successful/sell well in a pandemic situation?

The company should expand its offer with instant products and dishes. They are a good solution in this difficult situation in which we all find ourselves, because they can be stored for longer than usual food. Besides, people can buy them in stocks. in bulk/in large(r) amounts.

• How long would it take to put this product or products on the market?

It shouldn't take too long if the production started right away. It would catch on quickly because people are familiar with these types of dishes. In this industry, it's important to stand out.

• How could the development and marketing of the products be financed? 

The goverment should help in financing the products development and marketing of the products. Companies receive support from the government but it is a bit difficult to get it practically. Another option for financing is a loan. It have has to be paid but the principal and interest are not necessarily repaid on a monthly basis. It depends on the company's liquidity position. 

• What financial terms/conditions would the company be able to accept in order to access funding quickly?

 The company would be able to accept most of the financial terms/conditions in order to access funding quickly. Agreeing on the interest to be repaid that is optimal for everyone and repaid loan as soon as possible would be the most important conditions. 

Aleksandra Sztrajt, Martyna Raczkowska

Well done ladies. :))

Mark: 10/10